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June 23rd, 2008


Imaginasian 2.0

by Kevin Hsieh - channel APA



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Earlier this month, we told you that Adam Ware, a former UPN and FOX Executive, joined Imaginasian. Changes are starting to take place over at there. Gone are the subtitled Asian dramas and Asian entertainment programming from the prime time block. A new television lineup will kickoff on June 30.

iaTV unveiled its new prime time line up for the 2008-2009 TV season, featuring programming that targets fans of the rapidly growing Asian pop culture craze. The lineup emerges from a counterprogramming strategy that targets primetime with unique shows on each night of the week. (Imaginasian is probably concerned with programming at ABC with “Wipeout” and “I Survived A Japanese Game Show” and Fox’s “Human Tetris” aka “Hole in the Wall”.) Mr. Ware has orchestrated agreements with SONY Pictures Television, MGM and Bandai Entertainment that will bring both TV series and movies to iaTV. “New Japanese-influenced game shows like Hole in the Wall on Fox and Wipe Out and I Survived a Japanese Game Show on ABC provide an affirmation of Asian pop culture as a mainstream success, at the core of which lies the fastest growing, most upscale and tech-savvy demographic: Asian Americans. Our new schedule is the first of many steps for iaTV as we build America’s preeminent Asian pop culture media destination,” stated Mr. Ware.

iaTV has also greenlit four new prime time originals: The Popper (iaTV’s version of E!’s “The Soup” – a weekly look at the top Asian pop culture moments, game show highlights, online clips, etc.), Chix Kix Flix (featuring bikini-clad girls hosting vintage Kung Fu movies), music series iaRadio and daily lifestyle strip iaLink. Additionally, iATV is renewing original comedy series Uncle Morty’s Dub Shack and Comedy Zen, and original mixed martial arts showcase Pancrase: Legends of Mixed Martial Arts, hosted by top-ranked heavyweight fighter Josh Barnett.

Here’s the new lineup schedule for primetime:


PT Monday Tuesday Wednesday Thursday Friday
7:00PM IALINK
starts June 30
IALINK IALINK IALINK IALINK
7:30PM PACIFIC FUSION
starts June 30
PACIFIC FUSION PACIFIC FUSION PACIFIC FUSION PACIFIC FUSION
8:00PM GOOD MOVIE NIGHT
starts June 30
CHIX KIX FLIX
starts July 22
MAI HIME
starts August 6
BANZAI
starts July 31
THE MINISODE NETWORK
8:30PM SCRAPPED PRINCESS
starts August 6
THE POPPER
starts August 14
UNCLE MORTY’S DUB SHACK: BIGGEST HITS
9:00PM PLANETES
starts August 6
UNCLE MORTY’S DUB SHACK: BIGGEST HITS
starts July 3
RETROFADE FRIDAY
starts August 8
9:30PM GHOST SLAYERS AYASHI
starts August 6
JOHNNY SOKKO
starts August 7
10:00PM BANZAI
repeat
PANCRASE
starts July 22
THE GREAT HORROR FAMILY
starts August 6
THE MINISODE NETWORK
starts July 3
10:30PM THE POPPER
repeat
BLOODHOUND
starts August 6
COMEDY ZEN
starts July 3

With the changes in TV programming, we wonder how this will affect investors Japanese-based Fujisankei Communications Inc (undisclosed investment in February 2008) and Korean-based Sidus Corp ($20 million investment in August 2007). Their programming may be relegated to the weekends.

Beyond television, Imaginasian is also parting with it theaters. Adlabs has acquired both ImaginAsian movie theaters in Los Angeles and New York. New York has already converted over to Adlabs and Los Angeles is in the process.

Banzai to be on Imaginasian TV




Labels: business, tv

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One Response to “Imaginasian 2.0”

  1. Anonymous says:

    adlabs has not in any way acquired the ImaginAsian Center in Los Angeles. Too bad, it would be really nice to have a dedicated outlet for bollwood in LA…

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