November 12th, 2008
Asian American collabo at its finest. This collabo involves actor Sung Kang, fashion shop JUMP, the crew from Arowana Films, and online retailer Zappos.com.
Sung Kang was hired as the spokesperson for JUMP shoes’s Fall/Winter 2008 campaign. A bunch of print ads were created with Sung Kang wearing the stylish shoes (like the one above). Adding to the print campaign is a series of six short films shot by Arowana Films (the guys behind the some of the music videos for Far East Movement, Jin, and Lyrics Born). You can see part of the JUMP short film series below.
Since JUMP is selling shoes, who are you going to work with online? to utilize Zappos’ reputation of impeccable customer service and fulfillment capabilities.
Here’s one of the most popular JUMP styles – Cosmic
Buy the JUMP Cosmic Shoe
More on JUMP
Jump has built an impressive global presence in over 30 countries from its beginnings in Taiwan. It was there that the Chen family established the brand in 1975. The brand gained popularity in the mid 90s when Chinese celebrities, shopping at Mirabell, Hong Kong’s largest footwear chain, began discovering Jump’s sporty take on the platform wedge. As its fame grew in Hong Kong, footwear powerhouse, Belle Group, began distributing Jump in exclusive department stores in China’s major cities. Today, Jump continues to be recognized as a fashion leader in China’s developing market.
Jump has now arrived in the US to solidify its global brand presence and truly offer footwear, for the people, the world over.The Jump experimental store in SoHo is the brand’s first arrival point in the US. Located in New York at 89 Spring St., it is a strategic move to test the brand’s directional product in one of the world’s foremost fashion environments.
The 800 square foot store provides consumers with an opportunity to experience the Jump brand brought to life. It features Jump’s collection of footwear for men and women, already experiencing considerable success globally. Customers are invited to enjoy a delicious cup of coffee courtesy of Jump and to shop and relax in an environment a cut above the typical shoe store.
With the success of the SoHo store, plans are in place to open more flagships in key markets throughout the country. Through these stores, Jump hopes to reinforce its brand presence, build its consumer following and increase traffic to its retail partners.
JUMP store in NYC SOHO
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