Zappos.com CEO Tony Hsieh was on Celebrity Apprentice yesterday. The challenge for teams KOTU and Athena was to make the best comic book character to represent Zappos.com.

Tony Hsieh explains that the Zappos brand is about the very best customer experience. They’ve partnered with Image Comics to provide each team with artists and editors for this week’s task: creating a comic book character to represent Zappos, along with a four-panel comic and the character’s costume. The teams will present their ideas to a focus group to get feedback, and Tony will pick the winner. The winning team will have their comic book character featured on the Zappos website. Watch the episode below.

Over the past few months, Tony has been on Oprah and Fox News. He even did an interview in the bathroom.

Zappos.com CEO Tony Hsieh on Celebrity Apprentice