In the Stand Up To Cancer (SU2C): Change The Odds PSA, a host of celebrities take a stand against cancer including Aaron Yoo, Olivia Munn, Vanessa Hudgens, Zac Efron, Dakota Fanning, Kristen Bell, Andrew Garfield, Zachary Levi, Donald Faison, Jon Heder, Logan Lerman, Naya Rivera, Sofia Vassilieva, Clark Duke, William Moseley, and Aubrey Plaza. (Can you spot them all?) The campaign with more than a dozen of Hollywood’s young stars calls on younger audiences to join the SU2C movement for those they love and the future of their generation.
“Change the Odds” puts cancer into perspective as a disease everyone must stand up to. Through eight vignettes, the odds of several scenarios that are quite low, like becoming an astronaut (1 in 13,200,000) or getting trapped in an elevator (1 in 24,528), are contrasted with those of being diagnosed with cancer. In the United States, one in two men and one in three women will be diagnosed with cancer in their lifetimes. You can reduce your cancer risks by wearing sunscreen, quitting smoking and adding anti-cancer foods to their diets. It’s up to all of us to change the odds of getting cancer in our lifetimes.
Stand Up To Cancer will return to primetime TV on September 10, 2010, at 8PM EST & PST / 7PM CT. The one-hour fundraising event will be simulcast live and commercial-free on ABC, CBS, NBC, FOX, HBO, Discovery Health, E!, MLB Network, The Style Network, VH1, HBO Latino, Showtime, TV One, G4 and hosted by network news anchors Katie Couric, Diane Sawyer and Brian Williams.
More about Stand Up To Cancer
The primary goal of SU2C is to raise funds for groundbreaking translational research to accelerate the delivery of new therapies to patients, getting them from the “bench to the bedside” as quickly as possible. SU2C brings together scientists from different disciplines across various institutions to work collaboratively, rather than competitively, at a critical time in the field of cancer research.