At the Stanford Business School, Zappos CEO Tony Hsieh offers a compelling account of his transformation from callow Harvard student entrepreneur through his years as a dot-com wunderkind to the creator of a formidable brand. In his book “Delivering Happiness,” Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more.

You can also check out a Stanford case study here.

Building a Formidable Brand with Zappos CEO Tony Hsieh