Carmaker Subaru launched a commercial targeting Asian Americans. Their ad “Sweet Tomorrow,” centers on the lives of expectant parents and emphasizes the reliability of the Subaru brand. It tells the story of a young Chinese couple balancing tradition with their Chinese American lifestyle. The campaign shows the couple preparing for parenthood and introduces Subaru as their choice for safety and comfort in the next chapter of their lives

It’s a big difference from their Sexy Sumo Subaru commercial.

Sweet Tomorrow Subaru Commercial