Daily Archives: October 17, 2011

The One and Only with Min-Ho Lee : Episode 1

The One and Only with Min-Ho Lee : Episode 1

First, Toyota imported virtual pop diva Hatsune Miku to sell the Toyota Corolla in US Market. Now, the Japanese car maker is leveraging the global popularity of Korean television dramas. The concept behind the Asian American campaign aims to use award-winning South Korean actor Lee Min Ho, a rising sensation throughout Asia, as the main star alongside the 2012 Toyota Camry.

In a sea of mid-sized cars, the reinvented seventh-generation Camry stands out as “The One and Only.” It’s a fitting title for the campaign itself. In the compelling storyline, Lee plays a character Joon whose journey is dynamically linked to the many features of the Camry. “The One and Only” campaign is a complete, multi-platform and multi-language undertaking that will be seen across TV, print, digital, social media and more. Viewers can expect the full story to unfold in a four-part web series, with each episode highlighting a different aspect of the Camry, including the optional Entune multimedia entertainment system, a “Best in class” MPG rating, the advanced Blind Spot Monitor, and 10 standard airbags.

Here’s more about episode 1 of The One and Only with Min-Ho Lee

Our hero, Joon, suddenly rises from a coma. He has no idea who or where he is. All he has are the keys to his 2012 Toyota Camry. When he gets inside, something triggers a flood of images from his past. Then, when he uses the Camry’s Entune system, a key memory sets him on his journey.

You can get a car quote here.

The One and Only with Min-Ho Lee : Episode 1 (English subtitled)

The One and Only with Min-Ho Lee : Episode 1 (Mandarin subtitled)

Number One (Part 2) by Jay Renz x Derez x more

Number One (Part 2) by Jay Renz x Derez x more

Jay Renz of Version 2 revamps “Number One”, the single with D-Pryde from 2008 & brings on a familiar roster of talented artists to switch it up. Derez, Jewlz & Nikko Dator take care of the verses while Jay takes care of the hook once again. Each rapper takes their turn to tell you why their girl is number one. Cop this remix for FREE here.

Number One (Part 2) by Jay Renz x Derez x more (contains explicit lyrics)

Citi: Make-Up Artist Commercial with Patricia Ja Lee

Citi: Make-Up Artist Commercial with Patricia Ja Lee
Former Pink Power Ranger Cassie Chan, played by Patricia Ja Lee, is in a new Citibank commercial. She portrays a makeup artist trapped on a big movie set and uses her credit card to charge for her provisions.

BTW – If you’re a gamer, she also did the voice and motion capture for the character Jill Valentine in the Resident Evil video game franchise.

Also check out Russell Wong in Ikea commercial, Jackie Chan in V8 juice & smoothie commercials, and Tania Gunadi as Asian American second grade teacher in Target commercial.

Citi: Make-Up Artist Commercial with Patricia Ja Lee

Friend Zone preview by Kevjumba x Jamie Chung

Friend Zone preview by Kevjumba x Jamie Chung

Coming soon on the KevJumba YouTube channel will be a short starring Kevin Wu x actress Jamie Chung (Sucker Punch, Hangover 2) called Friend Zone. Kevin released a 10 second clip showing Jamie Chung saying “I think we should just be friends” to him. What happens when you like a girl and she tells you this, he immediately cries out in pain. Look for it coming soon.

Also listen to the track The Friend Zone by freshKiDD x J.Rican.

Friend Zone preview by Kevjumba x Jamie Chung

Jae Rhim Lee: My mushroom burial suit

Jae Rhim Lee: My mushroom burial suit

Here’s a powerful provocation from artist Jae Rhim Lee. Can we commit our bodies to a cleaner, greener Earth, even after death? Naturally — using a special burial suit seeded with pollution-gobbling mushrooms. Yes, this just might be the strangest TEDTalk you’ll ever see …

Jae Rhim Lee’s Infinity Burial Project explores the choices we face after death, and how our choices reflect our denial or acceptance of death’s physical implications. The project proposes alternatives for the postmortem body that promote and facilitate an individual engagement with the process of decomposition. She’s been developing a new unique strain of fungus, the Infinity Mushroom, that decomposes and remediates the industrial toxins we store in human tissue and convert our unused bodies efficiently into nutrients. With the development of a decomposition ‘kit’, burial suits embedded with decomposition activators, and a membership society devoted to the promotion of death awareness and acceptance and the practice of decompiculture (the cultivation of decomposing organisms), her Infinity Burial System converts corpses into clean compost. She was in residence at the MAK Center in Los Angeles this fall working on the project. And if this vision of life after death appeals to you, sign up to become a Decompinaut yourself.

This brings a whole new perspective on the Mushroom Kingdom. Also see William Li : Eat to starve cancer.

Jae Rhim Lee: My mushroom burial suit

Restoring the Light

Restoring the Light

China’s rapid economic development has left behind vast rural areas still fighting for basic survival needs. A local doctor’s personal quest to bring transformative healthcare to the remote villages of northwest China reveals an intimate portrait of an unobserved rural community. Restoring the Light explores how the doctor and two disabled families–including an inspired young woman, her brave grandmother and an optimistic young boy–retain hope and resilience in the face of enormous social and economic pressures that threaten to unravel their lives.

Restoring the Light is an hour-long documentary about the spirit of resilience and hope of several rural families in China: A young woman who, despite a debilitating bone infection, manages to pursue her dream to attend university and become an artist. Her grandmother, who has lived in a cave dwelling for over sixty years and who still toils in the field even though she has lost her vision to cataracts. A young boy who wants to become a truck driver and maintains optimism in spite of his blindness. And a doctor who gives up his home in order to run a mobile clinic for the underserved.

The film reveals the human stories behind China’s urban-centric economic boom and explores what happens to the millions who are left behind and must struggle for basic survival and inadequate access to healthcare and education. In today’s media, we watch many stories about China’s rise but seldom do we see the struggles of the countryside represented in compassionate detail. This film is more than just a portrait of rural China; it is an exploration of how people maintain hope and resilience while facing tremendous forces of social and economic change.

Restoring the Light trailer

Restoring the Light Preview