Bruce Lee in Johnnie Walker commercial

Bruce Lee in Johnnie Walker commercial

Circulating the internet is this Johnnie Walker “Game Changer” commercial featuring Bruce Lee for China. Every shot and detail in the ad is completely CGI, which was created over a 9 month period. Here’s more from director Joseph Khan:

This spot isn’t about drinking, nor does Bruce Lee ever pitch, hold, talk about it. It’s a short inspirational film sponsored by Johnnie Walker. Those making comparisons of “water” to “alcohol” are literalists & wrong. Last thing alcohol wants to be is water. It’s a metaphor for life. It’s his metaphor in his actual words. I spent a year living and breathing this man, thinking about him every day. For me, it’s not an ad. It’s an exploration & celebration of him. This is a sculpture in a different medium, paid for by a different church. I stand behind it.

Listen to the words of wisdom from Bruce Lee.

Bruce Lee in Johnnie Walker commercial

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