Monthly Archives: August 2008

GE Healthcare Re-imagined – Love Story

This is a cool GE commercial. Although this is an ad, it flows like a short love story. Guy sees girl. Guy gets into accident looking at girl. Girl ends up being the guy’s doctor. This spot has been running for awhile, but was playing during the Olympics too. Music in the commercial is In Summer by Cao Fang.

Buzz on the Internet indicates that the guy is cute and the girl is pretty, but none one has figured out the names of the pair. (Next stop for the couple will be a TV drama. Hahahah!!!)

GE Healthcare Re-imagined – Love Story

Yao Ming talks basketball in China

Yao Ming and LeBron James talk about the rising popularity of basketball in China during a session with fans at the Beijing Olympic Games. Yao Ming’s efforts have helps China become one of the world’s top basketball teams. Altough you may feel the pressure from your Asian parents, that pales to the pressure of a country of over 1 billion people. This is what Yao Ming faces in basketball. (Also fellow countryman Liu Xiang in 100m hurdles.)

Yao Ming talks basketball in China

Asian YouTubers Get That Look

JC Penney created a back to school marketing campaign entitled “Get That Look”. With a theme of “The Breakfast Club” – one of pop culture’s ultimate teen movies that is currently experiencing a resurgence among today’s youth – the campaign highlights the array of lifestyle brands available at JC Penney. Created with Saatchi & Saatchi New York, the campaign features both traditional and non-traditional media components. The mainstream campaign can be found here.

What’s interesting with this campaign is that the grassroots online version of “Get That Look” has college age Asian American Youtubers as spokespeople. Among the four Asian American used include Kina Grannis (HAPA – Japanese), David Choi (Korean), Natalie (Filipino), and Kevjumba (Chinese). JC Penney fused the popularity of these YouTubers with the fashion and style of each person. Kina Grannis and David Choi created a duet entitle “my time with you”. They also each created their own music video. Natalie and Kevjumba utilize their comedy as part of the campaign. Also of note is that the whole Asian American version is run on xanga.com, a site where many teens blog.

Check out the Get That Look – Asian American edition here. You can also vote on the best outfit and could win a $400 JCPenney gift card.

What do you think of the campaign?

Natalie in the Get That Look campaign

Kevjumba in the Get That Look campaign

China’s Olympic factory – Xiannongtan Sports School

The Xiannongtan Sports School in Beijing is regarded as the cradle of China’s Olympic champions. The training facility caters to about 300 athletes in six key sports : table tennis, gymnastics, track & field, women’s soccer, tennis, and weight lifting. Three students have already won gold medals in the Beijing Olympics including He Kexin and Zhang Yining. One of its most famous graduates is Zhuang Zedong, legendary table tennis player who led the so-called ‘Ping Pong Diplomacy’ between China and the US in the 1970s.

China’s Olympic factory – Xiannongtan Sports School

Logan Tom, Robyn Ah Mow-Santos, Lindsey Berg win silver for Women’s Indoor Volleyball team

Under the coaching of “Jenny” Lang Ping the Iron Hammer, the USA women’s volleyball team picked up its first Olympic medal since a bronze in 1992. Brazil was dominant throughout the tournament. The only set Brazil lost was is the final match against the USA. Brazil won 25-15, 18-25, 25-13, 25-21 on Saturday.

Logan Tom led all players with 124 scores (96 spikes, 19 blocks, 9 serves). Robyn Ah Mow-Santos ranked 6th for Setters with 122 running sets and 394 still sets. Although Lindsey Berg is not a starter, she played a key role in the quarterfinals against Italy with her serves leading 8-0 and 5-0 runs. Lindsey also fies up the team. To change the momentum of games, one of coach “Jenny” Lang Ping’s first moves is replacing starter Robyn Ah Mow-Santos with Lindsey Berg. Learn more about Asian Americans at the 2008 Beijing Olympics.

Women’s indoor volleyball wins silver

Bryan Clay gets gold in Men’s Decathlon

HAPA Bryan Clay won the Olympic decathlon on Friday, capturing gold in the two-day, 10-discipline event with 8,791 points. The half African-American, half Japanese-American was the 2005 world champion and silver medalist in the 2004 Olympics. Here’s the results of the 10 events he participated in:

100m – 10.44 seconds (rank 1)

Long Jump – 7.78 meters (rank 1)

Shot Put – 16.27 meters (rank 2)

High Jump – 1.99 meters(rank 9)

400m – 48.92 seconds(rank 3)

110m Hurdles – 13.93 seconds (rank 1)

Discus Throw – 53.79 meters (rank 1)

Pole Vault – 5.00 meters (rank 2)

Javelin Throw – 70.97 meters (rank 3)

1500m – 5:06.59 (rank 13)

Total Points – 8791

Bryan Clay joins the ranks of Bruce Jenner and Jim Thorpe as Olympic champions in the decathalon that the Americans have won 12 times in 22 Olympics, but only twice since 1976. Bryan is the first American to win gold since Dan O’Brien in 1996. Learn more about Asian Americans at the 2008 Beijing Olympics.

Bryan Clay gets gold in Men’s Decathlon