NBC Universal’s Beijing Olympic coverage averaged 27.7 million viewers and scored a 17-day rating of 16.2/28 to post significant gains over the 2004 Athens Games. Last night’s Closing Ceremony had the best rating for any Summer Olympics Closing Ceremony outside the U.S. since the 1976 Montreal Games.
MOST VIEWED EVENTS IN U.S. TV HISTORY:
1. 2008 Beijing Summer Olympics, 211* million (16 days)
2. 1996 Atlanta Summer Olympics, 209 million (17 days)
3. 1994 Lillehammer Winter Olympics, 204 million (16 days)
4. 2004 Athens Summer Olympics, 203 million (17 days)
5. 1988 Seoul Summer Olympics, 194 million (17 days)
*Total viewers not available yet.
Sunday’s Closing Ceremony garnered 27.2 million average viewers, a 39 percent gain from the Closing Ceremony night in Athens (19.6 million). The night earned a 15.2 rating/24 share, a 28 percent increase from Athens (11.9/20). In both categories, the Closing Ceremony from Beijing was the best delivery for a Summer Olympics Closing Ceremony outside the U.S. since Montreal in 1976.
Highlights from 2008 Beijing Olympics Closing Ceremony
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