The symbol of X has come to define an entire industry of collaboration. Collaborations between mega brands with street-level designers, cross category partners and artists have become a mainstay in consumer culture. Imprint Culture Lab panelists discuss the origin, results and potential future of this cult of collaboration.

Panel: Hiroshi Fujiwara x David Wilson, jeffstaple x Michael Kuhle

Moderator: John C Jay

Here’s some example of recent Asian American Collaborations:
Dance Like Michael Jackson Music Video (Wong Fu Productions x Far Eat Movement)

Sung Kang pitches JUMP shoes (Sung Kang x JUMP Shoes x Zappos.com x Arowana Films)
International Secret Agents Concert (Wong Fu Productions x Far East Movement)

Imprint Culture Lab 2008: The Cult of Collaboration