Daily Archives: July 9, 2009

Kia Soul Rock!

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Here’s a recent video for the Kia Soul that has been circulating on the web. It was filmed in late April at Mokpo Port in the southern part of Korea near the Gwangju plant, where the Soul is being manufactured. The crew shipped a bunch of test vehicles from their Namyang R&D Center and changed all the tires of the cars for the drifting scenes. They had to change all the tires back and ship all the cars back after the video shoot.

They grabbed some handheld digital cameras and brought in Korea’s top professional stunt driving team for the shoot. They even brought in a team specialized in aerial shooting for the overview shots. Two cameramen had to hang on to the top of a giant crane for more than 10 hours. No computer graphic technologies were used during post-production except for one scene. Can you guess which one? Answer below the video.

Also see TOYOTA iQ Commercials from Japan. Who’s got the better video for their cars Japan or Korea?

Kia Soul Rock!

If you guessed the lineup of red Souls turning the wheels of the big Kia Soul had some computerized touch ups, you are correct! They did a ‘copy and paste’ technique.

Making of Kia Soul Rock!

Origami In the Pursuit of Perfection (Origami x ASICS)

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Here’s a ASICS video you may never have seen. Origami x ASICS. The video has intricate origami models, stop motion, and computer animation that tells the story of the japanese sports brand ASICS. This corporate video by the advertising agency Nordpol+ Hamburg won a Grand Prix at the Eurobest, gold at the New York festival, gold at the London International Awards, silver at the Clio in Miami and two times bronze at ADC Germany.

We seem to be on a stop motion kick right now. See Deadline – Post-It Stop Motion and Hibi no Neiro by SOUR.

Origami In the Pursuit of Perfection

Exit Strategy NYC – NY Subway iPhone App

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If you live in New York or plan to visit NYC, check out this iPhone app by developer Benny Wong. The NYC subway just got faster!

Ever wish you knew exactly where to stand on the subway to arrive at your exit? Front? Back? Middle?

Taking the 6 train uptown to Grand Central? Ride in the 8th car for the best exit to the Main Concourse. Need to transfer to the L at Union Square from the N downtown? Ride in the 1st car. Detailed diagrams eliminate the guesswork and frustration from your ride, making your subway trip easier and faster. Be prepared, beat the crowds.



Get Exit Strategy NYC for you iPhone here.

Every city with a major transit system should get one create. Nice app, Benny!

BTW – here’s a few other cool iPhone tricks: Unlock Emoji icons for iPhone and iPhone tethering hack.

Exit Strategy NYC Promo video