It’s a back to school collabo Wong Fu Productions x Far East Movement x David Choi. Watch as FM and David Choi give you tips for school as they’re decked out in JC Penney gear. Use the tips in the video with caution. Our favorite tip was about the healthy lunch – Prohgress from FM munching on a head of lettuce.
Seems like JC Penney really wants to reach the Asian American audience. Last year, they had the Get that Look campaign with Asian YouTubers. That’s the same campaign that had David Choi x Kina Grannis for the song My Time With You.
This year JC Penney is going bigger by sponsoring ISA LA 2009 and having a contest for it too. You have an opportunity to win ISA tickets as well as plane tickets to LA for ISA. Get details on how to enter here. Interestingly enough, virtually everyone in the “Get that Look” campaign will be at International Secret Agents: Los Angeles 2009 this year.
Back to School with Far East Movement and David Choi