Asian Pop Stars Prepare For US Crossover

NY1 Asian Music Week concludes with a look at Asian Pop Stars Preparing For their U.S. Crossover. New York native Utada battles with peritonsillitis just as her second US album This is the One is released. Se7en’s been in NYC for the past 3 years collaborating with the likes of Lil’ Kim, Darkchild, and Three 6 Mafia. Wonder Girls backed by JYP could be in for a megahit with the English version of Nobody. Also some interesting commentary by Miss Info in the video. (Check out America’s Great Asian Pop Star Race too.)

Timing may be right for some of these artist to breakthrough to the US market. Here’s some of our observations:

Se7en’s album has been delayed many times and his song Girls is not ranking on any of Billboard’s play list. Multiple delays in the album release spells major problems for Se7en. If he doesn’t release his album soon, look for him to head back to Asia.

Utada’s song Come Back To Me has been on Billboard’s Hot Dance Club Play for the past 10 weeks with a peak position of 5. This past week she held the #17 for top internet albums. Unfortunately, she can’t promote her album in the US while she’s sick. She has the potential to breakthrough, but not touring the US will hurt her.

Wonder Girls have not released an English album or song yet, but have already garnered a large Internet following all over the world. The highly anticipated release of the English version of “Nobody” could catapult the group ahead of the pack. They already have the backing of Perez Hilton. Hope they will not be a one hit wonder.

Although BoA is not based in NYC, she is also making inroads to the US market. BoA’s I Did It for Love reached a Peak position of 29 on Bilboard’s Hot Dance Club Play. She recently signed with CAA to accelerate her US push. Currently, she is doing a radio tour around the country promoting her latest single.

We think the BoA, Utada, and Wonder Girls have the best shot at breaking through the US market. The biggest star will most likely be BoA or Wonder Girls. We hope this doesn’t end like all the Asian American TV Networks that launched and failed like Comcast’s AZN and MTV Chi.

Asian Pop Stars Prepare For U.S. Crossover

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