That Girl music video by David Choi x Wong Fu Productions

That Girl music video by David Choi x Wong Fu Productions
David Choi and Wong Fu Productions collaborated on their second music video. This latest music video is for “That Girl” off David Choi’s album “By My Side”. The song is basically about trying to convince yourself that you don’t need to be with someone to be happy. Here’s a synopsis of the video:

The ones we love tend to stay in our hearts and minds long after the relationship ends. While some move on quickly, others dwell and heal at a slower pace. Whatever the case, the thoughts, emotions and memories we experience during this time are heartwrenchingly powerful and real.

In the video, David Choi goes through three phases loneliness, reminiscence, and reality. Three mediums used in this music video – Still photos, stop-motion animation, and film projection – each represents a phase of David’s reminiscing. The visual effects also marks a first for Wong Fu Productions. Not only we they using the efx in a live action shoot, but they also collaborated with other visual artists to create the animation and motion graphics. Read more about the director’s commentary here.

Don’t forget to pick up David Choi’s album “By My Side” on David Choi - By My Side. Also check out Won’t Even Start by David Choi x Wong Fu Productions

That Girl music video by David Choi x Wong Fu Productions

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